Campaign: “Name Our Raven” Video Series

I produced this video series for San Jacinto College. My contributions included initial ideation, direction, videography, and editing in Premiere Pro and After Effects. Our social media intern helped execute this project and starred in the videos.

San Jacinto College won a 2023 Silver Medallion Award from the National Council for Marketing & Public Relations (District 4) for this series.

Published during the San Jac Raven’s naming phase of the mascot selection process, these humorous short-form videos feature a student finding mysterious “raven” feathers in absurd places on campus, hinting at the new mascot’s imminent arrival.

The three videos in the series are intentionally informal — we wanted them to look and feel like user-generated content.

The main objective of this series was to encourage our students to vote on a name for our mascot in a creative way instead of just using a flyer. We wanted to grab their attention, get them to engage, raise their school spirit, and build up hype for the mascot’s big reveal.