Writing Samples
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Boost Your Visual Storytelling: Graphic Design Basics for Social Media
INFORMATIVE ARTICLE/BLOG POST
As a content creator, you’ve probably heard that it’s best to keep text-based images to a minimum on your social media channels. But, depending on the account’s purpose and goals…
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Engineer pursues passion with authentic French bakery
FEATURE ARTICLE
A small, white house in the Bouldin Creek area of Austin, Texas, is home to La Patisserie, a traditional French bakery. Instead of cakes and cupcakes, La Patisserie churns out delicate macarons and financiers…
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Man arrested for DWI, drug possession after crashing into tree
TRADITIONAL NEWS ARTICLE
An Austin man was arrested on drunken driving and drug possession charges after he crashed his vehicle into a tree early Saturday morning in Central Austin…
Copywriting Samples
Task: Create a rebranding campaign for an existing company that appeals to a different target market while using a famous artist as inspiration for the campaign. I chose to rebrand Duncan Hines, targeting a younger demographic. I used Andy Warhol’s work as visual inspiration for both artistic and historical reasons — his use of bright and aggressive color, his works containing food items as the subject, his use of screenprinting, and his fascination with consumer culture. Tools Used: Adobe Photoshop, Unsplash
Task: Create a full-page magazine ad for a fictional clothing company as part of a full brand suite. My fictional company specialized in work attire for millennial "geeks" — think subtle prints based on video games, movies, and other pop culture trends featured on classic, business professional silhouettes. Tools Used: Adobe Photoshop, Illustrator
Meta ad concept for summer volunteer recruitment, targeting women aged 45+ in higher income brackets with an interest in fashion.
